Brochure Printing Services

EconoColor Print is a unique online brochure printing company offering extremely high quality full color brochure printing services at very competitive rates. EconoColor Print is unique not only because we offer our brochure printing services on a national as well as local level, but also because of our personal level of attention to detail and the dedication to serve our clients needs. For over twenty years EconoColor Print has been providing superior brochure printing services to our customers and providing outstanding timely service all along the way. We recognize how demanding it is to run a business and we are determined to provide online brochure printing services that are convenient and very cost effective to our clients.

At EconoColor Print we transform your designs into beautiful full color promotional brochures that come to life in the hands of customers and potential clients. Our full color brochure printing services rely on true 4 color printing practices that have become established industry standards. If you need any design assistance preparing your brochure files for submission we have convenient templates available, as well as a great Help Center with step-by-step guides for creating and formatting your brochure files in a number of very popular programs. If that's not enough, simply pick-up the telephone and contact us directly and we will provide any additional services necessary to assist you with your online brochure printing needs.

A full color brochure can have a very dramatic impact on your bottom line. Brochures are a proven and very powerful marketing tool. A properly designed full color brochure, sell sheet, or flyer is a guaranteed way to showcase your business or product. Full color brochures offer a unique advantage over other marketing tools. The full color brochure has the ability to rely on well written text as well as powerful graphics, which when combined, creates a visually exciting and profoundly informative marketing piece. A full color brochure is also tangible. When you give a client or potential customer a full color brochure, they have something to hold onto...and in this digital age, that makes you unique. Full color brochures can be used for branding your company, enforcing your image, promoting a special event, updating product information or services, or for any number of other purposes you may want to draw special attention to. When producing a full color brochure, you should always remember that your company's brochure should never appear generic or conventional. A unique look and feel,eye-catching graphics, powerful text that clearly states your message, and a brochure targeted directly to your market demographic will produce the best results.

Top Ten Brochure Design Tips

Brochures are an invaluable marketing tool for companies of all sizes and in every industry no matter what size the client base. Full color brochures are unique because they are highly versatile and offer a winning and very tangible combination of visual appeal and comprehensive information. Full color brochures offer your clients a real opportunity to understand fully your company's values, products, and services. They are a highly compact portable marketing piece that carries a very BIG message. When creating a full color brochure, it is essential that you address both design and content in equal measure. If you fail to discover the proper balance between design and content, you may compromise your brochure by rendering the piece graphically unappealing or lacking in information. By incorporating the brochure design tips listed below, you will be able to create a dynamic, useful, and exciting brochure for your business and your clients.

Know your brochure client

This is the first and possibly one of the most important factors in creating a brochure for your company. Knowing who your clients are is critical to developing a brochure that will not only speak to them in a language they understand but also excite their emotions and feelings for your products or services. Before committing to a brochure product, think about who you want the brochure to speak to. Ask yourself, who is my client or prospects? Who do I want to address specifically? Who will benefit the most from this information? And who will benefit the most from my products or services? Once these question have been answered completely, focus your attention on these core concepts throughout the design process by tailoring your text, graphics, and tone specifically to the wants and needs of your client base.

Make sure your brochure text is descriptive...but concise.

When developing content for your brochure, make sure your text effectively and concisely highlights the features and benefits that are unique to your company. Distinguish your company's products or services from the competition. Use language that is evocative, descriptive, and compelling. One of the oldest sayings in sales is, "Sell the SIZZLE...not the steak!" This applies in the creation of well thought-out and compelling brochures as well. Rather than telling your clients how wonderful and unique your product or services are, show them how they will feel if they become a client. It is as equally important that you do this in a concise and well thought-out manner. Be as brief but as descriptive with your text as you can. Keep your text brief, be specific, and make a clear point. A brochure is compact by its nature, so make every word count. Your client or potential client didn't intend on reading a novel...they will most likely skim through the text quickly. Quality as opposed to quantity is what works best in brochure writing.

Make sure your brochure is very personal.

The more you can speak directly to your clients, in a simple straight forward language that they understand, the more effective your brochure will become. Speaking directly to you clients will increase the rate of response to your brochure and ultimately increase your bottom line. Develop your brochure content so it clearly addresses them and their needs. Make the text speak to them in a way that communicates all of the benefits your product or service provides them. Your brochure should be more about your clients needs than about you and your company. Customers respond better to direct messages that clearly define how their needs will be satisfied. When developing content always use the word "you," rather than "I" or "we" whenever possible. The use of "you" personalizes your brochure and creates greater human appeal, a more conversational tone, and increases the likelihood that the reader will identify with your content and respond to your call to action.

Make sure your brochure is creative.

An effective marketing piece must grab the attention of the reader immediately. There is nothing less exciting than a boring, dry and sterile brochure. Avoid this marketing 'black-hole' by focusing on creativity and presentation to stir the interest of your reader and draw them in. Get them interested in what you have to offer and what you have to say. Color, style, and form in graphics is a powerful tool for eliciting emotional response. EconoColor Print full color brochure printing services provide you with a creative edge that allows you to produce a vibrant brochure that will literally grab the reader's attention. Our brochure printing services will give your brochures that eye-catching imagery necessary to enhance your content and ensure your brochure is destined for success.

Make sure your brochure is specific about your products or services.

A brochure will initially capture the attention of your prospect by its graphical appearance. Beyond this, however, the content must be specific and to the point. After a reader's attention has been emotionally engaged or visually intrigued, they must be intellectually stimulated and their need for concise and specific information must be satisfied.Avoid vague and open-ended statements and focus on what products, services, and advantages your business can directly provide to your client. Point-out what sets your business apart from your competitors, how your product or service is unique and different, and how it can benefit them personally.

Make sure your brochure provides an incentive for your reader to keep it.

The goal with any marketing tool is to make a lasting impression with your prospect. To ensure that your brochure will have a long life span and be retained by your client, try something different that gives them a reason to hold onto your brochure. You could build in a coupon, a list of useful product hints, or general tips and tricks that are industry specific and useful enough for them to hold onto that brochure. Anything you can do to increase the longevity of your brochure is of great value in the long term effectiveness of your marketing piece.

Make sure your brochure includes a clear call to action.

Never automatically assume that your prospects will know exactly what to do after they read your brochure. You should always assume the exact opposite. More than likely, your reader will have no clear idea what to do with the information you have provided unless you tell them what you want. Provide a clear 'Call to Action' that tells your readers what to do and when to do it. For example, 'Call Now for Immediate Price Quotes." Another important feature to incorporate in your call to action is contact information that is very obvious. Make sure your company name, address, telephone number, web site address and/or Email address is easy to find and boldly represented in your brochure. Never frustrate a customer who is ready to call and do business with you by making your contact information difficult to find.

Make sure your brochure includes attention-grabbing headlines.

Headlines are very useful tools in brochure design because they provide obvious breaks in the visual monotony of large bodies of content. They also help the reader quickly determine the main benefits contained in your brochure. Attention-grabbing headlines are a great way to channel the interest of your reader onward to more specific details and benefits about your unique products and services. Use headlines to keep your readers interest, but avoid using large quantities of CAPITAL letters, italics, bold letters and underscoring. The proper balance of these writing tools will keep the content from becoming diluted or overwhelming to your brochure reader. The key here is to create real excitement and interest from the reader...not to generate false hype and cheapen the look of your marketing brochure.

Make sure you proofread your brochure.

Your brochure is an extension of your company. In the real world it will be representing you and the values you have established to make your company unique. It will be potentially distributed to hundreds or thousands of potential prospects and current customers. Make sure to take the time to properly proofread the content for accuracy, spelling, gammer, and visual effect. Take a little extra time to ensure that your content is free of errors, reads clearly, and the information is accurate. In the big picture, the level of professionalism that your brochure presents to the public is an accurate reflection of you and your company. If you take the time to demonstrate your high level of professionalism, attention to detail, and ability to communicate clearly it will make the kind of lasting impression you have worked so hard to achieve.

Make sure to judge your brochure objectively.

When you have crossed all your "T's" and dotted all your "i's," its time to examine the finished product. When you get to this point it is critical that you maintain your objectivity and rely on your most sound judgment to evaluate the overall appeal of your brochure. Be sure and ask yourself if your brochure is informative, exciting to the senses, and more importantly, unique and original. Put yourself in your prospects shoes for a few minutes. Is this the kind of marketing tool that you would find interesting? Does it contain information that is useful and unique? Do you find the graphics appealing? Would you want to keep reading the brochure if you had not created it? The key here is to remember the longer a reader spends with your brochure the more likely they will become a customer. Many times, it is also helpful to get another opinion. You can ask your employees, friends, or family members to take a quick look at your brochure and provide ideas for improvement. An honest opinion by a third party is a valuable opportunity to 'test market' the effectiveness of your brochure. Remember, constructive criticism may not always be what your looking for, but it is of extreme value and should be appreciate.

Lesson complete. With these simple tips in mind, you can create an amazing, dynamic, and professional brochure that will be both effective and appreciated. A brochure that accurately reflects your products and services in a manner consistent with your values, goals, and company objectives.

If you want Green Printing, go to our Pricing Calculator and select the paper with Go Green in the name. Your order will be printed on green paper for no extra charge.

For more information on Green Printing, click here.

Coating Options:

1. AQ Coating (Semi-Gloss) on both sides only for gloss stocks
2. UV Coating (High-Gloss) on both sides only for 100# Text stocks
3. Uncoated stocks have no gloss coating

Folding Options:

1. Tri-Fold
2. Half-Fold
3. Z-Fold
4. And more

Turnaround Time:

1. 2-3 Days on 100# Text stocks
2. 5 Days on all other stocks

For example on 2-3 Day Turnaround, if you send your files before 10:30 a.m. (PST) on Monday, you will receive an online proof within a few hours. If you approve your proof before 4:00 p.m. (PST) on Monday, then your job will be ready for pick-up or shipping at 4:00 p.m. (PST) on Wednesday or Thursday.

Note: Turnaround time begins from the time of proof approval.

Custom Estimates:

For custom orders or quantities over 20,000, please click here for a custom estimates.